User testing (or usability testing) involves watching typical customers attempt to complete
realistic tasks on your website, application or product. By having us conduct user
testing you'll be able to:
- Increase sales & conversion rates
- Maximize customer satisfaction
- Improve brand loyalty
We run user testing on all types of products, to include websites, prototypes, Blackberry,
iPhone/iPad & Android apps, intranets, applications and games.
Accessible Printing is a leading user experience agency and we've conducted many user
testing projects over the years. On average, we run user testing sessions every single
working day of the year.
Our user testing deliverables are highly tangible and recommendation-driven, ensuring
our clients gain measurable improvements. These include:
- 50% increase in sales and 70% reduction in customer service issues
- 44% conversion improvement and a 168% uplift in leads
- 70% year-on-year increase in training course bookings
- 80% increase in hotel 'look-to-book' conversions for hotel chains
Our user testing moderators are expertly trained to ask questions and elicit thoughts
in a non-biased and neutral manner, ensuring 100% accurate results and recommendations.
The user testing usually takes place in one of our purpose-built usability labs, complete
with microphones, cameras and eye tracking. Using state-of-the-art software we're
able to capture what users are doing on-screen, together with audio commentary and
a video of them. We strongly advise you watch the user testing live - it's truly
an eye-opening experience.
We also have a mobile usability lab allowing us to run user testing sessions anywhere
in the Canada and the world, with live viewing always available.
User testing is truly an eye-opening experience for you. Deliverables from the user testing
- Robust recommendations for site improvements
Against every single finding from the user testing, we'll provide detailed and prioritized
recommendations. We often provide a range of different options and create mock-ups
to demonstrate the solution.
- Action plan for making changes
We'll run a workshop with you to discuss implementing our recommendations, brainstorming
solutions together. The workshop refines our user testing recommendations around
your precise needs allowing you to develop a plan-of-action for implementing
- Live viewing of user testing sessions
It truly is eye-opening seeing your users attempt to use your website, application
or product. Live viewing of user testing can unify internal teams (you can't
argue with what your customers do!) and provides you with incredible insights
into customer needs.
- Increased usability knowledge
Knowledge sharing is at the core of everything we do. Through a close, collaborative
approach we make sure that you learn as much as you can from our expertise throughout
the user testing process.
- Videos of user testing sessions
We'll provide you with full session videos of the user testing as well as highlights
clips of the key happenings.
The user testing process usually includes the following 5 key stages:
We will work very closely with you to thoroughly plan the user testing sessions around
your business objectives. We'll precisely define the research objectives, scenarios
and who we're going to recruit for the user testing.
We usually recruit 6-15 participants and work with specialist recruiters that can
basically find us any type of person for the user testing, no matter how obscure.
We can also recruit disabled users, as part of our accessibility testing offering.
- Facilitating sessions
We will facilitate the 1-on-1 user testing sessions with participants always thinking
aloud. Our moderators are expertly trained to ask questions and elicit thoughts
in a non-biased and neutral manner.
- Expert analysis
Immediately after the user testing sessions, we'll review all the findings. We'll
discuss all the issues and brainstorm a large number of possible solutions.
- Recommendation-focused reporting
We usually deliver a report, presentation and workshop, with all deliverables being
highly recommendation-driven, easy-to-understand and tangible. How we report
back to you depends on what we're testing and your requirements.
A user testing project typically lasts for 2-5 weeks, depending on the scope. The pricing
also depends on the scope - please get in touch so we can talk through your user
testing requirements to enable us to provide you with a quote.
Other user testing services